Efficiency of bidding advertising. Testing scenarios

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Using this approach will ensure that different chasing strategies can be compared and assessed as to which one is most effective. Test results: RI improves the investment chasing strategy and significantly improves the return on investment from 0 to 100%. The core indicator of bidding pursuit can focus on the crowd who clicked on the shopping cart after the master's video has a higher contribution to the bidding conversion rate. Daren's original video bidding


and placement, Wanzi analysis, the complete closed loop of brand breaking through Douyin to harvesting, the collection of Rich People Phone Number List specific business scenarios in the representative shelf scene in the F model includes search erh, mall hinener store h, etc. Search is a typical behavior of the user's active mind when looking for goods. If the native video of the master has a strong scene-based planting ability and triggers a large number of users to perform "search after watching" behavior, the native video can be directly released. This not only increases the frequency of the brand's user contact in different fields but also makes the brand's user conversion path





smoother from stage to stage. Those users who enter the product card or brand live broadcast room through "search after viewing" have actually entered the high-potential user group. Taking a customer case as an example, a certain skin care brand created the little blue word "XX Hair Mask". When the master publishes the short video content of planting grass, add topic and star map search components to the short video title and operate and maintain the short video comment area so that the top word "XX hair mask" appears. When users click on the top words in the comment area, they can import precise traffic to the brand live broadcast room in the "comprehensive search scenario" and bring traffic to the store-related product cards in the "product search scenario." Continuously