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With a rough cost estimate in mind, you can now focus on determining which ad formats you want to use to reach your LinkedIn target audience. As with comparable platforms, there are plenty of them. To give you an overview, we've provided a brief summary of the possible formats below. They're divided into four main categories: Sponsored Content, Sponsored Messaging, Lead Gen Forms, and Text & Dynamic Ads.
Sponsored Content
Sponsored content addresses your target audience via the LinkedIn feed. It's a great way to generate not only awareness but also quality leads.
Single Image Ads:
Single Image Ads are—as the name suggests—single-image ads that appear in the LinkedIn feed. belize phone number data The ads are seamlessly integrated into the LinkedIn feed, making them look (almost) like organic posts. This helps capture users' attention without being too intrusive.
Carousel Ads:
Unlike single-image ads, carousel ads allow you to showcase multiple images or videos in one ad. This is ideal for telling stories or showing products or services from different angles.
Video Ads:
Video ads are a powerful format for capturing user attention. They can be used to highlight company videos, product presentations, or testimonial collaborations. Especially since LinkedIn launched its video feed, the format has become increasingly relevant. If you'd like to learn more about the video feed, its benefits, and tips for creating videos, we recommend checking out our blog post .
Event Ads:
These ads are recommended for promoting an upcoming event. To use event ads, you must create a corresponding event in advance. It's best to include a cover photo that's as descriptive as possible—LinkedIn will pull this for the ad. The ad will then direct interested parties to the event you created.
Document Ads:
Document ads allow you to promote a document, such as a PDF, DOC, or PowerPoint presentation. This allows you to provide your target audience with detailed information on a specific topic.
Thought Leader Ads:
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