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If they hired someone to replace them and had to write a job description of what was actually required, what would it say?
What are the ideal skills for this job? And how good is your interlocutor at each of them?
Where did they learn these skills? On the job, in a previous job, or by taking a course?
11. What knowledge and tools do you use in your work?
What applications and tools do they use every day?
Every week?
Understanding what products they love (and hate) can help you identify usa lists commonalities in your product. And design a Positioning Strategy accordingly.
What are your biggest challenges?
12. What are your biggest challenges?
Let's remember that our business is driven by the intention to help our potential customers solve a problem, or respond to a need of theirs.
How does this problem affect their daily lives?
Get into the details, and focus on the nuances that illustrate how that problem makes them feel.
For example, let’s say your company sells tax software, directly to consumers.
One of your buyer personas might be someone who’s new to tax software.
What are the weaknesses of a first approach to tax management?
They’re probably intimidated by the prospect of doing their own taxes for the first time, overwhelmed by tax rules they don’t understand, and confused about where to start.
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