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The listings lab: Show your target audience you know exactly who they are by both highlighting a pain point and naming their demographic. Example: “Stuck at Six Figures in Your Real Estate Business?” The headline speaks directly to the ideal customer. In this case: real estate . Remember that, whichever headline you choose, you want to make sure that it mirrors what the user will find on the landing page that comes post-click.

Marketers need to master a suite of different skills to be effective, but they  Denmark WhatsApp Number Data all boil down to understanding how to manage user expectations. It doesn’t mean that your PPC ad needs to be a carbon copy of the copy on your landing page (though, when in doubt, that wouldn’t be the worst option). You can diversify your copy while still keeping it clear, creative, and connected. You can use a hierarchy system to leverage the use of your keywords.

For example, if you’re advertising a “contactless payment system,” you can leverage keywords associated with that same theme, such as: Accept online payments Online payments Payment processing Remote payments Pre-built payment options Take card payments Secure payment solutions By adding terms like “best” or “buy,” your keywords are now directly tied to active buyers in comparing and contrasting solutions in the purchase stage of their search. Just a tip here: 65% of traffic to this type of keyword comes from paid clicks compared to 35% of organic results.