Choose your content types and themes

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Here’s an easy template you can use: “We help <target audience> achieve/get <results> by <method/product/service>” + call to action (CTA) related to your goals. For instance: “We help social media managers plan a month’s worth of Instagram posts in minutes. Schedule your posts on Instagram, today.” If the bio field in the platforms you’ve chosen doesn’t allow a link to be embedded into the CTA, simply add the link to the website field instead: Instagram bio fields example.

(Image provided by Ioana) Add quick links in line with your goals Include additional quick links in your Cambodia WhatsApp Number Data  social media bios in line with your goals. Shorten your links by using a URL shortener, like Bitly, or use a link in bio tool like Linktree to house all of your links in one place. When deciding which links to add, consider your specific objectives. For instance, if you’re looking to generate more ecommerce sales, add a link to your Shopify store.





If you’d like to build your email list, add a link to a relevant lead magnet.  Refer to your wider content marketing strategy (as well as your answers to the questions in the checklist from step one) to finalize your content types and themes. Here’s an example: Types of content: Tip listicles, short guides, how-tos, behind-the-scenes (BTS), inspiring quotes, stories Content themes: Career motivation (Mondays), career tips (Tuesdays), customer success stories (Wednesdays), Q&A (Thursdays), BTS (Fridays) Visuals: Infographics, carousels, professional images, short explainer videos, talking head videos of coaches sharing expert advice, live videos, static images Then, solidify the tools you’ll need to create these content assets.