Learn how to work social media for small businesses the right way

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Social networks are at the height of their popularity like never before. For this reason, using social media for small businesses is a super smart strategy for anyone who wants to leverage their business on the internet.

According to research car Chinese Overseas Asia Number Data ried out by Statista , in Brazil, around 159 million users access social networks daily.

Looking at this data, it is clear that being present on the internet is fundamental to the success of any business.

Small businesses, especially, must pay attention when carrying out effective social media management. To promote your products and win over your customers through identification.

To better understand the power of social media in the growth of your company, stay with us until the end of reading and find out more. Check out!

What is social media?
The importance of keeping your company on the main social media
Using Social Media for Small Businesses
How to develop social media for small businesses
Those who are not seen, are not clicked!
What is social media?

Social media are large virtual centers of interaction between users. Through these centers it is possible to carry out different types of interaction such as: comments, likes, polls and many others.

Initially, social media was limited, we can remember Uol chats which did not offer many features other than collective chat rooms. We can also mention MSN , an instant messaging program that needed a computer to run.

Over time, we had other types of social media that evolved along with mobile devices.



In other words, one followed the other. Probably, the Orkut developers didn't worry about a mobile version at that time – a detail that makes a lot of difference nowadays.

The importance of keeping your company on the main social media
Social media is part of people's lives. Therefore, maintaining a strong online presence is essential to increase brand visibility and, consequently, improve sales performance.

Also according to Statista, Brazil occupies 5th place in the ranking of the most connected countries on social networks in the world. Furthermore, the forecast is that by 2026, we will have 184.76 million active users .

This way, we can better understand the importance of working on effective and consistent social media management for small businesses across the country's main communication channels.