Additionally, websites with technical issues

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Such as slow page speeds or crawling or rendering issues, may not even be properly indexed by Google. You should prioritize your EAT efforts based on the impact they have on your website's performance, along with other issues. 6. EAT is not a new concept. Google's fight against misinformation is also not new. A lot of new content has been published about EAT, including an article claiming that EAT is a new initiative by Google that started around the time of the Core Algorithm Update on August 1, 2018. . However, EAT was first introduced in the 2014 edition of the Quality Evaluation Guidelines. Furthermore, a survey focusing on EAT found that 51% of websites that were negatively affected by the core update between 2018 and 2019 were also negatively affected by the Fred update in March 2017. It turned out that I had received it. Google's efforts to reduce misinformation and display high-quality, trusted content predate the August 1st update.

Google also has several initiatives aimed at improving the trustworthiness and transparency of its search results and reducing fake news. Let's take a concrete example. trust project project owl Google's blog on responding to misinformation 7. The August 1, 2018 update was not officially named “Medic” or “EAT update” by Google. The Belgium Phone Number Data August 1st update was unofficially dubbed "Medic" by Barry Schwartz. However, it appears that Google no longer gives official names to core updates. Some marketers are calling the August 1st update the "EAT update," but this is not only inaccurate but also potentially misleading. This is because EAT is not the only factor that caused performance to deteriorate due to this update.



Including an author's biography is not a ranking factor in itself (Google cannot know or retrieve information about every author) One of the most common recommendations for improving EAT is to sign all content about its author. Ideally, you'll also want to create a bio or unique page that explains who the author is and why you should trust them to produce quality content. Google repeatedly encourages quality raters in its quality rating guidelines to look at an author's background as a way to determine how much of an expert the author is on the topic. There is.