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The platform has been a photo-sharing place for many years, so not all customers are used to buying on Instagram.Better customer experience means customer satisfaction, which means more sales and more revenue. All in all, your profile must be optimized for ecommerce if you want to sell on Instagram.Show off your productWhen shopping online, customers can save time and money. However, the main problem for online buyers is that they can’t see or try the product physically before purchasing. It’s hard to say whether it can fit or not. While it can be a real pain for customers, top ecommerce brands know how to deal with this problem.
Showing off products matters. The more details you provide, the Thailand WhatsApp Number better understanding of your product customers have. Right now, brands can take photos of their product from different angles and upload a post with multiple photos or videos. Here’s Adidas Originals shows this strategy in action:ecommerce brands product images on InstagramImage SourceAs you can see, the company has posted several photos to introduce YEEZY BOOST 700 SALT, showing off the sneakers from all the sides and including a multi-image post to provide specific details. This helps interested followers learn more about the item even before they buy these shoes.
Make the navigation easierWhen you’re starting from zero on Instagram, it’s easy for visitors to look through every single post. You simply don’t need the navigation, and it makes sense.But for large (or more experienced) brands, the navigation is highly important. Why? Because your followers need to look through too many posts to find what they’re looking for. To increase impulse buying, ecommerce brands need to simplify the buying process. The easier it’s to find a product, the more people will buy.Thanks to Stories Highlights, Lululemon can deliver a positive shopping experience to its customers—everything is grouped into Highlights and a person can jump into a circle that can provide valuable information.
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發表於 2024-2-28 16:44:56