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paid advertising channelsPaid search alone has so many data points and moving

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發表於 2024-2-27 18:38:28 | 顯示全部樓層 |閱讀模式
The last thing you want on a call is the client ignoring the good performance while obsessing over the bad.dashboard with reports for different channelsThe inherent differences between paid channels is another good reason to do this. Your strategy between Google and Facebook is most likely going to be very different. The simple fact that these channels serve ads and optimize via their algorithms differently is reason enough to keep the information separate.

I would suggest keeping the data all in one place if the Belarus Mobile Number List client is small enough and the performance data is fairly straightforward. Otherwise, take the time to make channel-specific dashboards.4. Have more than one report for each channelIn addition to breaking out reports by channel, I suggest creating multiple reports for each of these channels. As I had mentioned previously, you’ll want to start simple but have the option to display more complex information depending on the client and the evidence you need to present.





Compiling all of the necessary data within one report may sound like the best option, but it makes more sense to create reports with varying degrees of detail and complexity. A main dashboard that addresses high-level metrics related to budget pacing, impressions, clicks, and conversions is a good place to start. From there, you’ll allow your client to take a look into some of the details of the paid campaigns, such as targeting, keywords, and impression share. pieces that are a part of the whole puzzle that it makes sense to create templates for these.

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