Discussion during this year on

jahidur555

The part played by AI not just in potentially threatening careers but in enhancing them, we will continue to bring you expert views and advice on this. When we surveyed our membership a few months ago more on that below, we learned that  of the sample were using AI then, and the number is only going to increase. If there are any particular areas within careers and growth that you’d like to see us cover please just send us an email! Original Insights and Reports We completed a number of surveys during  which brought out some extremely valuable insights. One


thing that’s clear - employers and employees alike recognize more than ever the importance of upskilling, certification, and that AI is here to stay! In our report - The State of Digital Skills and Corporate Training in  - we saw that of the marketing and HR Exit Mobile Number List leaders surveyed plan to address the skills gap in their organization and that AI strategy development is the most prominent skill missing today . In a separate report - The Benefits of a Digital Marketing Certification to Marketers, Employers, and Educators - we surveyed universities and colleges as well as employers to ask how they see the value of a digital marketing certification. It was gratifying to discover that  of employers value professional certification when hiring or promoting: this falls nicely in line





with our finding, in the same survey, that  of our DMI graduates who got a salary increase said that the certification helped them achieve that with an average salary increase of ! And, of course, we also turned to you, our members, to ask what you see as the current challenges and most important skills in your industry. I’ll share some highlights here.  of marketers surveyed felt their biggest challenge is time and workload pressures, followed by lack of training . AI is recognised as a top skill to learn in  at  but it’s closely followed by strategy, data analytics, and SEO. As many of you are already using AI in .