Proxies are actions or events that occur

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If you do this, you'll know when sales are up or down, but it'll be hard to know why.By mapping out goals for each stage of the funnel, you'll get a complete picture of the state of your business.With this Web Analytics strategy, you can fix problems (like a decrease in the number of leads collected) before they even start to hurt your bottom line.2. IDENTIFY PROXIES FOR YOUR BUSINESS PURPOSESAfter selecting your most important business goals, it's time to find proxies for each of them.Business goals are big, aspirational goals — therefore, they are also vague.

After all, you can't really measure “visibility” or “customer loyalty”.Proxies help you Shandong Mobile Number List solve this “fuzziness” problem.So... I'm curious, what exactly is a proxy? on your site and help translate those goals into something that can be measured.For example, a proxy for “visibility” could be how much new traffic your website gets; a proxy for “loyalty” could be the number of repeat customers.To keep things simple, use a maximum of two proxies per business objective.If we tried to find a proxy for our example business, Anita Flower Delivery, we might get something like this:Top of Funnel Goal : Increase visibility and awareness of our business in the USProxy.





Traffic from new visitorsMiddle of funnel goal : Get leads from people interested in flower deliveryProxy : Email registrationBottom of funnel goal : Generate salesProxy : SalesMonetization, retention, and love goals : Increase customer loyaltyProxy : Repeat purchasesOur measurement plan will now look like this:It takes creativity to figure out proxies for business goals, but over time, you will get better at executing these Web Analytics strategies.