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if you’re a dispensary owner, the hyper-local targeting capabilities at your disposal are unparalleled; even better, you can combine programmatic with email and SMS marketing campaigns to build powerful retargeting channel. If you're a CPG brand, the ability to tailor your ideal customer profile through third-party data can make it easier to drive your target consumers to dispensaries that stock your products.
If you're an MSO, you can do all of the above and more, just with more Bolivia WhatsApp Number red tape—actions allowed in state X that are explicitly prohibited in state Y are vaguely defined in state Z. Cannabis Marketing Channels, 4: Email Marketing Email marketing is one of the most effective marketing channels for cannabis organizations because .
it allows them to communicate their message without restrictions (outside of opt-ins, of course). If an organization can incentivize customers to opt-in to their email list by offering some type of offer or discount to subscribers (whether during an in-store purchase or using a CTA on their website), this could be a great way to build leads and drive marketing A great way to reach existing or potential customers.
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