Experience The experience of using your

giroy35132@huiz

Product or service should be easy so as not to create more work for your customers. 5- Design Along the lines of experience, a product or service needs an elegant design to make it easy to use and relatively intuitive. 6- Reliability The product or service needs to reliably work as advertised every time a customer wants to use it. 7- Performance The product or service must function properly in order for the customer to achieve his goals. 8- Efficiency The product or service should be effective for the customer by simplifying a time-consuming process. 9- Compatibility The product or service should be compatible with other products your customer is already using. The most important metrics for customer retention rate The key to improving your customer retention rate is understanding its key metrics. But what are these metrics? How do you measure them?


More importantly, how can you improve it?  This is especially important when you consider that repeat customers are often responsible for a significant portion of a store's annual revenue depending on the product category. Calculating your store's purchase frequency Oman Phone Number Data is similar to calculating your repeat purchase rate. Using the same time frame you chose for your recurring purchase rate (for example, one month), divide the total number of orders in your store by the number of unique customers. 3- Average order value Once you understand your repeat purchase rate and frequency, it's time to maximize the value of each of these purchases.




This metric is known as average order value, and it indicates how much money a customer spends in your store in each transaction. Just like repeat purchase, your average order value should be calculated using the same time frame you set for your repeat purchase price. From there, all you have to do is divide your annual revenue by the number of orders your store has processed. Shopify Reports also calculates this number for you. 4- Customer lifetime value Whether you want to increase these metrics one at a time or all at once, the ultimate goal of retention marketing is to increase customer value. Customer value is the final piece of the puzzle because it helps you understand the actual value of each customer. You should already have an indication of repeat purchase and average order value.