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Reviewed by Joshua Hardwick November 17, 2020 14 min read Avatar Michal Pecánek SaaS SEO consultant with over 6 years of experience. Before going freelance, Michal was an SEO & Marketing Educator at Ahrefs–creating content for the blog and managing a team of guest writers. Article Performance Linking websites 118 Get SEO metrics of any website or URL. Sign up for Ahrefs → Get the week's best marketing content Email Subscription Enter your email Subscribe Google Discover is an automatically generated and highly personalized mobile feed based on your online activity. It shows information and news about the topics that interest you, like SEO or golf. 1 google discover feed An example of the Google Discover feed.
It’s more like a social network than a search engine, but your search activity and indian phone number history is crucial for providing a relevant and timely feed. Millions of people see a personalized Google Discover feed on their mobile devices every day, and it’s become a solid source of traffic for many websites since its introduction in 2018. This is especially true for news and media outlets, many of which now get the bulk of their organic traffic from Discover. Even our humble little SEO blog got almost 150k clicks from it in the past six months: 2 ahrefs blog discover performance Google Discover is still a big unknown, though. And because this topic calls for expert collaboration, we asked a few SEO experts for their insights: Kevin Indig.
VP of SEO & Content at G2 Suganthan Mohanadasan - Co-founder and technical SEO lead at Snippet Digital Dan Taylor - Head of SEO Research & Development at SALT.agency John Shehata - VP of Audience Development Strategy at Condé Nast & founder of NewzDash But first… How Google Discover generates your feed To become a great SEO, you need to know how search engines work. And we need to understand the same with Discover. According to Google, they use the following data to generate the feed: Your activity across all Google products (e.g., your search activity, watched YouTube videos, and engagement with Discover results) Location history Location settings Topics you follow Do you see the similarity to social networks now? The feed reflects your hobbies, current interests, and everything else in the world relevant to you. It’s so personalized that it even considers your level of expertise and how important that topic is to you. For example, half my feed is almost always about SEO since that’s the topic I interact with the most.
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