Businesses Need a Social Media Presence

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This is particularly true when you are not targeting everyday customers and are instead targeting companies. It’s imperative that you identify buyer personas so you can understand who your customers are before you get too deep into your social media strategy.  Research has shown that when you create content that is specifically for buyer personas you can increase customer engagement by almost 60%.

Gathered from information from your biggest spenders or most C Level Contact List loyal customers, buyer personas help to personalize the overall user experience, help you understand your customers better, engage with your audience better, create more successful social media marketing campaigns, and even guide your marketing decisions. When identifying your buyer personas, they should include a list of attributes you believe would be beneficial about your customers.



Here is an example: Demographic Data (name, age, gender, location, job role) Job Profile Data (position, main tasks, manages, reports to, company size) Psychographic Data (biggest challenges, daily struggles, main goal, fears, business values, motivations, achievements, frustrations, tools used, preferred platforms) This information can be gathered in a few different ways. For instance, you can collect information from customer surveys, customer interviews, social listening, and analytics. THE ULTIMATE BUYER PERSONA GENERATOR Tip.