In fact when we displayed an article on our blog

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Titled "Explaining how to operate owned media! What are the precautions to avoid failure?" (31 characters) on a search results page, we found that "Explaining how to operate owned media" (31 characters) was displayed on the search results page. !Precautions to avoid failure" (28 characters) was only displayed, so this is reliable information. Therefore, as introduced in 3.1, we recommend that you bring keywords that match the user's search intent as early as possible. Is the number of characters appropriate? However, there is a possibility that the number of characters will increase or decrease in the future due to Google updates.

In fact, previously up to 32 full-width characters were sometimes displayed. Frequently Phone Number List display your own articles in search results and check whether the word count is appropriate. Is it effective to change the title of an existing article? effective? Some of you who have understood how to create titles from the content so far may think, ``I want to change the title of an existing article'' or ``I want more people to read my existing articles.'' yeah. However, if you have already published various articles, you may be wondering whether changing the title will have an SEO effect. If changing the title lowers your search ranking, you will lose your original title. In conclusion, if improving the title of your article makes the content more useful for users, you can improve your ranking in search results. The point to be aware of is not ``to improve search rankings,'' but ``to make articles of higher quality and increase their usefulness for users.''



From here, we will explain in which cases it is better to rewrite the title, and what points and precautions you should be aware of. Let's analyze it first First, let's analyze whether your company's article titles need to be rewritten. For analysis, we recommend using Google Search Console. This is because Google Search Console is a tool that allows you to understand user behavior on Google's search engine, so you can analyze what search rankings your articles rank in and what keywords they are searched for. First, check the article's search ranking and number of clicks in Search Console. Of course, changing the title is effective when the search ranking is low, but there are times when you should change the title even when the search ranking is high. That's when your click-through rate is low.