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Content marketing is a long game, you warm up the audience and increase the company’s awareness than quick applications. But in the case of complex products with a long decision-making cycle for customers, advertising tools alone will not work. Goals in the B2B market DigiVox presented an infographic relevant to the B2B market, which shows what goals companies achieve with the help of content marketing How to make content work for you Basically, for this you need to adhere to 4 basic principles when creating content: Define goals and objectives. State the expected result. The entire strategy aimed at achieving it will depend on this.
For example, you receive a lot of negative feedback from customers about Email List the properties of a product. But the reason is not the quality, but the fact that it is misused, and you want to change the situation with the help of content. Then your content will be aimed precisely at this. Analyze the target audience. This is an important stage that requires a thorough approach. We touch on this topic as part of our free video course on Internet marketing, taught by Andrey Gavrikov. However, at the very first stage, answer 4 key questions: Who is my audience? What is important to her? Where can I find it? How can I help? Define tools. CJM allows you to select tools and communication channels.
This is a document that describes in detail all the stages that the user goes through before purchasing. This way you understand: when, where and what content needs to be shown to a person in order to achieve the goal. Analyze competitors. How do your competitors conduct their content marketing? in which channels the content is published; what engagement mechanics are used; How successfully are you implementing your strategy: does it exist at all or are these chaotic touches; what works best, etc. As you draw inspiration from others' experiences, remember that content marketing first starts with your company. There is no magic pill in marketing and business.
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發表於 2024-1-10 17:34:19