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Think for example of the boycott of the film mulan , after the words of the leading actress defending the actions of the police in Hong king. Here are some strategies to protect your brand's reputation on social media check all automated ads regularly this will help avoid unknowingly advertising to questionable outlets, or posting at sensitive or inopportune times after a national tragedy, for example pay attention to the review of posts and ads. Request to review each post before publishing it, so that you have more effective control over your content spend time on social media trends.
Pay attention to what is posted on social media so as not to go too against the grain [aml]-quote-quotes- you need to be helpful, really understand your customers people respond to brands that truly understand their needs. Digital-mkt- -update-image . Video advertising is seo expater bangladesh ltd increasingly popular among businesses with platforms like youtube and tiktok and instagram stories, the video format is becoming increasingly popular and we have already explored it in this content video marketing in the new post-covid- digital era . According to a study conducted by emarketer, spending on video ads will grow to Billion in . One-third of shoppers purchase an item after seeing a video ad.

Platforms like instagram and facebook, once based on images and text, are now overflowing with video. Advertisers have found that videos are much more effective in converting customers. Of adults in the us, uk and australia have purchased a product after watching a video. Video advertising is particularly functional for promoting "interactive" products such as makeup and toys . The video medium makes it easier for companies to highlight the benefits and features of their products. Despite the proven effectiveness of video marketing, many companies still fail to fully exploit its potential.
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