Managing Partner & General Manager re consulting. The effective collaboration between the re consulting agency and Oriflame Romania was based on an efficient and transparent communication process. The two partners worked together to set clear objectives to ensure that everyone was fully involved and had a correct view of the processes but also to closely monitor the progress of the campaign. In this way both parties could adjust the strategy in real time depending on the results obtained and the feedback received.
The budgets invested until then in Google Ads by the Oriflame Romania brand had generated impressive results especially on visibility metrics. What was missing however was more efficiency in defining a clear strategy for refining the targeting Job Function Email List process and this aspect was exactly the pillar of the new strategic direction proposed by the re consulting agency. Starting from the proposed new strategy the action plan was clear optimization of performance measurement indicators of the targeting process.
Interaction rate Conversion rate Default number of conversions to fully support the proposed new strategic direction Oriflame Romania supplemented the budget to be invested by % giving the agency more testing space to locate the best performing tactics. What were the results An % Year over Year increase in sales from Google Ads campaigns. The tactics chosen by the agency to meet the proposed objective did not generate a significantly higher volume of impressions but the key performance metrics relevant to the strategic.
發表於 2023-12-21 15:27:44
