What is website positioning

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In such a situation, let's check the number of searches for similar expressions, synonyms, etc. Keywords should match the specific nature of our business. Positioning the website using phrases that are inconsistent with the offer is misleading users. Such action will not increase our profits, nor will it help us gain trust among our recipients . phrase positioning Types of key phrases There are different types of keyword phrases, including: brand phrases, information phrases, generic phrases, product phrases. By positioning various types of phrases, we will reach users at different stages of the shopping funnel. Both those who are at the stage of verifying their problem.

Those looking for solutions and specific products, or collecting information about our company. A seemingly small change sometimes makes a big difference and creates the opportunity to reach a wider group of customers. Let's take the phrases body shaping and figure shaping as an photo retouching example: body shaping  searches per month, body shaping  searches per month. Another thing is secondary keywords. A user searching for the phrase may be interested not only in the definition of the process, but also in the price, waiting time for  effects , and activities supporting positioning.



By approaching the topic as a whole, we will not only provide the user with valuable content, but also increase our chances for higher positions in Google. Unique content Unique , comprehensive content, optimized for the keyword phrase we are interested in, is the basis. If we want to get high positions for the phrase body shaping, let's prepare a subpage on this topic. Such a subpage should contain: keywordoptimized headings , content containing important information for customers, for example indications and contraindications for body shaping, body shaping methods, preparation for the procedure, etc.