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This is the foundation of your strategy. At the end of the day, your audience should walk away from your content enriched in some way. You must provide some form of transformation that your audience goes through by viewing your content. Identify Your Audience LinkedIn is unique in that you can more easily identify your audience by job descriptions, roles, and work experience. This will help you narrow down your focus and craft content that is designed to influence your customers, partners, and industry leaders.

Interactions on LinkedIn are oftentimes specifically designed to grow your business and network with other professionals. Take some time to look at your industry and follow leaders who are posting consistently on LinkedIn. Beyond looking on LinkedIn, you can also look at your current customer philippines photo editor list to identify target job markets, job titles, and industry groups that you can engage with. This will be the target audience that you are seeking on the platform. Observe how these individuals engage with other content and use this to draw inspiration for.



Your content strategy. Building Content The first step in building awareness on LinkedIn is done. You have a target audience to focus on, with a deep understanding of who they are, what they do, and how they engage on the platform. The next step is to build content. The most valuable type of content is video but you can also post infographics, blog articles, and written posts. Your content must be valuable to your audience. You can add value through educational information, industry tips, or personal insights. On of the many infographics.