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Daily coverage Meta Ads ; short term > e.g. total coverage Meta Ads , percentage increase in branded searches Google Search Console ; medium-long term > e.g. change in interest Google Trends , increase in incoming links Semrush . In light of these considerations, I invite you to reflect on the opportunity to question the KPIs that you decide to use for the next initiative to support your brand regardless of its nature, be it digital planning, a PR campaign or participation in a fair just to give a few examples . Did you find the article interesting or would you like to suggest another measurement method? Leave a comment. Digital Strategy Analytics The phases of the flywheel model The model is based on an Inbound Marketing methodology , which requires the user to approach the company, thanks to its value proposition.

Using this methodology, the model, represented as a circle, is divided into three photo retouching phases Attract in this phase, users are attracted with valuable content and by removing all barriers to more complete information on the company and its products or services. It is essential to earn the interest of visitors, but not to force it. Engage at this point in the journey, the user has grasped the value proposition. Now we need to simplify the conversion process, allowing you to purchase as and when you prefer and providing the right support. We must, therefore, focus on building relationships, and not just closing sales contracts.



Delight the customer's success is also the company's success and this phase is based on this. Help, support, empowerment all actions that will help the customer achieve his objectives, making him satisfied and, consequently, providing energy for the company. What emerges, delving into the structure of the flywheel model, is that companies that choose to adopt this model have an advantage, because they are not the only ones who work for their own growth, but consumers do too, albeit indirectly.