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The pace at which digital tools emerge and advance requires everyone to constantly update their vocabulary. We created this dictionary to help you keep track of all the terms every digital marketer needs to know.
Here is your definitive list of digital marketing terms you need to know. Whether you are new to marketing and working with a digital marketing agency , or simply need to brush up on your knowledge, this will introduce you to essential marketing terms. If you are new to the digital marketing industry, you may find that the jargon used can be confusing, increasingly English-speaking, and you sometimes don’t know what they are talking about. That’s why we put together this article. There are hundreds of common digital marketing terms to know, but these are the ones you should start to understand. This article divides the definitions of digital marketing terms into 4 categories:
20 digital marketing definitions to know in digital marketing (and in marketing in general)
These terms are recognized as the pillars by any digital marketing agency .
Whatever your field, you need to know these digital USA WhatsApp Number Data marketing definitions and master them well. Whether it is to understand your needs and share them with your digital marketing agency. But also to exchange with your customers or simply to understand a colleague. All these definitions will help you build your repertoire of marketing terms so that you can discuss with the best of them.
A/B testing (or split testing)
Digital agencies and digital marketing agencies in particular always use A/B testing… so you need to know what it is!
A/B testing is used for e-newsletters, email subject lines, social ads, calls-to-action, and landing page text.
A/B testing, also known as split testing, is the process of showing visitors two versions of a landing page to see which one performs better. The difference between the two versions can be as minor as a button color or as major as a change in copy. The main reason to A/B test is to find out which version of a landing page, call-to-action button, email subject line, etc. is more likely to give you the results you’re looking for.
Analytics data is used in digital marketing for websites, as well as social media and email campaigns. When reviewing or tracking the performance of an online campaign, analytics provides meaningful data.
Website analytics provides you with data such as website visitors, time spent on site, pages viewed, demographics, and much more. This aspect is essential in the development of digital marketing today with Data -Driven.
The basic tool is Google Analytics which is essential for your website. Your digital marketing agency will identify and process this data for you. The term B to B (B2B in English) is quite simple and describes a company that sells a product or service between two companies.
A company that sells directly to consumers is described as B2C. They control their product from start to finish, from development to final sale. When you go to buy a new pair of pants at GAP, they are the perfect example of a B2C company.
In short, a buyer persona is a profile that represents your ideal customer as a person. By creating your own buyer persona, you will be able to tailor your marketing efforts and connect with your target audience to meet their needs and solve their problems. This concept is completely related to digital marketing. To learn more, read “ Buyer persona: succeed in your Digital Marketing ”. Your digital marketing agency must absolutely help you identify these buyer personas!
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