Equate products

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Here are a few more to get your creative juices flowing . Apple: MacBook Air/Pro Any post or article anywhere that talks about big brands will include Apple for all the obvious reasons: they make tons of money and we all want their products . But what about the product brand? The company has had many successes, but also some failures along the way. MacBook Air and MacBook Pro are fantastic, let's see why: The " book " part (along with the product design and packaging) makes it clear that you are buying a laptop. " Air " suggests thin and light (and the rest of the brand matches).


" Pro " suggests a professional-level device, probably with a higher Phone Number List price. Lastly, " Mac " tells us that it is a Mac, not a PC. And those are just the words. Product images, advertising slogans, etc. reinforce all the above points and also create additional interest. Equate: Anything and Everything It seems contradictory, but we can explain it, Equate is Walmart's generic brand for pharmaceuticals and health and beauty products. The packaging is not interesting. The logo design is neither. At first glance, you might expect it to be on a "defective product brands" list.





But look carefully and think about the brand objectives of this product. It exists to tell consumers " This is a cheaper but reliable alternative ." And by using a consistent product branding approach, Walmart has certainly found success here. Consumers instantly recognize Equate products, even if they don't exactly spark joy. The brand differentiates products and is reduced to a submarket. Starbucks: Packaged Coffee Starbucks is another successful brand that we instantly recognize. Their personalized coffees undoubtedly base their success on the branding of the product.