The addition of user-generated images makes the Shopping marketplace feel less like a collection of ads and more like a curated platform for consumers to shop around and explore new products.”Sam agreed, and she pointed out that Google’s attempt to replicate the Pinterest experience isn’t simply about adding a flashy new feature:“User-generated images offer a sense of reliability in the product.
By allowing real users to share their own images, brands are able to Egypt Phone Number List build trust through transparency.”But what does all this mean for you as an ecommerce marketer? According to Kelly, good things lay ahead:“The addition of user-generated images to Shopping reviews should drive a slight lift in conversion rates as consumers feel more confident about their purchases.”Incentivizing your customers to submit images with their product reviews will likely require some extra creativity and brainstorming on your end. That being said, if the end result is an increase in revenue, that additional effort will all be worth it,
RightConor BondMEET THE AUTHORConor BondConor Bond is a Content Marketing & SEO Specialist at Crayon, the software-driven competitive intelligence platform that enables businesses to track, analyze, and act on everything going on outside their four walls.Starting with a blank page is never a good idea. For me, it’s the quickest way to realize I need to check my inbox one more time. Or finally organize the files on my desktop. Or run to grab a coffee so that I can focus. (I don’t think I need to tell you that these coffees don’t do much for focus.)The bottom line is that,
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