|
Last month, Google quietly implemented changes aimed at encrypting all search activity except for ad clicks. He claims Google aims to make search even more secure. The company may be trying to thwart the NSA's spying efforts. Or is this a move to increase advertising sales? It could be both. Let's take a look at the complex world of search protection provided by Google. 2 years ago: Encrypting searches for logged in users In October 2011, Google began encrypting searches for all logged-in users, citing privacy concerns. Blocking anything that might be intercepting search strings entered by an individual, and the actual search keywords themselves, since some search keywords may be too "private" to be made public. Google says the goal is to hide this from publishers. This month: Search encryption becomes the default setting for all users Google has now enabled encryption even for users who are not signed in.
In response to questions about this last week, Google confirmed the Canada Phone Number Data changes, saying: Since 2011, we've added SSL encryption to searches by signed-in users, and since the beginning of this year, to searches using Chrome's address bar. We are currently working on extending this secure search to users who are not signed in. Is this a global change? When will it apply to everyone? After this announcement, I sent a series of questions to Google and am still waiting for their responses, so I'll update this page as soon as I receive a response. I'll update the article. sudden change One of the key questions is: "Why so suddenly?" What prompted Google to make such a sudden change? This change was too sudden. When a link is clicked on Google, search keywords that would normally be available are not displayed when the search is encrypted. The search condition in Google Analytics is displayed as "(not Provided)", that is, the keyword is unknown.
Mozilla's Firefox in July 2012 , Apple's Safari in iOS6 in September 2012 , and Google's Chrome browser in January 2013 began encrypting searches for users who are not signed in to Google. , the proportion of (not provided) has increased over the past two years . As a result, the number of (not provided) has steadily increased. However, this did not lead to a sudden increase. However, the increase in encryption on Google's side has caused a notable spike in the last month. Not Provided Count graph The graph above is from a site called Not Provided Count , which tracks the percentage of keywords that are not published on 60 different websites. You can see that there was a sharp increase around the week of September 4th. Currently, approximately 75% are (not provided). After seeing this chart on Friday, I asked Google if some sort of change had been made.
|
|