Affordable and expensive options

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When done correctly, customer segmentation helps you better understand users' needs and adjust your offering to satisfy them. Companies Mastering Customer Segmentation . H  M Type of segmentation: Demographic   date of birth   One of the easiest and most common ways to segment your customers is by their date of birth. It gives you a great opportunity — and an excuse — to send them a personalized email without appearing pushy. H  M is one of the brands that use this segmentation criterion. They offer birthday discounts, which are valid for a fixed time period.


The % off is quite generous, and it would be a shame to let it go to waste. Customer Phone Number List segmentation example, birthday discounts from H  M Image source Pro tip: You can go above and beyond by adding the customer's name to your birthday promotions. This makes your marketing seem more friendly and personal. . Argos Type of segmentation: Demographic   income   Understanding how much a customer is willing to spend is crucial for any business.


This information is particularly useful if you offer both. If you assess your clients' income correctly, you're able to present the right offers to the right group. A great example of this is the retail chain Argos. They offer a wide range of products, from appliances and furniture to clothing and jewelry. By looking at their customers' past purchases, they're able to estimate their budget and age. Below is an example of a coupon Argos emailed its middle-class clients around payday.