|
Information can be conversion killers. And with percent of shoppers now making purchases on their . Mobile device, people don't have the time or patience to search through your website to . Get answers. So why do so many brands make it so difficult to get a . Quick answer from a real human?Now, imagine you're scrolling through an online store for an . Answer and see this:a screenshot of usual wineswhen you tap the text us button, this . Happens:an entire text conversation between a customer and usual wines about the nutritional content of .
Their winesthis quick q&a process is often the difference jordan dataset between the customer moving on to . Discover a competitor, and sticking with your brand and completing their purchase. Optimize customer experience . With a textable number on the pagewhen it comes to things like returns, shipping information, . And other typical customer service questions, a little personalization goes a long way.In this example, . The brand just adds another step for the customer. Now the customer has to send . An email just to get a basic answer.A customer texts a brand to ask if .
They can return something and theybut in this next example, the customer got the information . They needed. Plus, if that wasn't enough, the brand went above and beyond to make . Sure they would get their order by the date they needed.The brand texts the customer . Back with an answer to their question and tells them they can always text again . If they have other questionsevery touchpoint is an opportunity to build a stronger relationship with . Your customers.How two-way sms marketing fits into your overall marketing strategyso, how does two-way sms .
| 
發表於