However the analysis shows that

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In other words, the type of content largely determines the focus of attention: there is a significant difference in the perception of the association of information and brand between gray content ads and standard content ads. A similar story was seen for purchase intent, where ads with standard content fell by a percentage point compared to ads with gray content; or search intent, where a five-point difference was observed between the two types of content. Looking at age groups, Millennials and Millennials were more likely than Generations to respond to perceived advertising misalignment: the former experienced a decrease in purchase intention of 1.3 points, while the latter experienced only 3.0 points.

However, perceptions of a lack of consistency between brand and content vary across categories. According to , while gray content feels more inappropriate for brands in the toys and financial services sectors, it is less likely to be considered Iran Telegram Number Data inappropriate for beverages and fast food. perceptions of brand appropriateness are also related to the brand's personality. RELATED NEWS Age and location will be the only options for showing ads to teenagers in and on, according to data. Investment in digital advertising will slow down its growth rate and will reach 25% by 2020. On the other hand, brands need to pay more attention to advertising in professional environments.

                                                        

Appropriateness of Advertising. Consumers are more critical of brands than brands, which, as noted, reflects the importance of strategically navigating gray content. For all these reasons, the Department believes it is important for brands to consider the context in which they advertise, as inconsistencies can impact how they are perceived. Furthermore, they recommend understanding how different young people view the suitability of content and taking a proactive approach to gray content management to avoid the risk of persuasion metrics. Tags: Loss of attention and purchase intent, Gray content’s major impact on brands is said to be personal data.