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On the one hand, because, if Google is not forced to delay it again, the end of cookies is scheduled for the end of next year and, with it, the arrival of one of the alternatives with the best chance of succeeding in the medium term. : Privacy Sandbox. On the other hand, because new tools are appearing and the landing of online advertising in spaces where until now it was not relevant. Let's see it. What are the trends in digital advertising in? The arrival of new social networks and technologies in recent years has had an immediate impact on users and opens a path full of new options for online advertising. And a concept that has been around for some time now promises to take on an even greater dimension in the coming months.

“I believe that, in advertising, automation will be increasingly important, both in META and in Google Ads,” explains Jannine Nieto, SEM consultant at Súmate. As we will see later, Meta and Google are advancing in leaps and bounds along that path. In p Cameroon Phone Number List arallel, in , the market, often fearful of the most disruptive innovations, will be much more mature to understand the importance of accompanying consumers and being an active part of these technologies and networks. By analyzing the development of , we can draw conclusions about the strongest trends in the sector. We point out the main ones. , a social network in which to invest Last October, the Chinese social network shared the reach of its community in Spain for the first time.


No less than, millions of monthly users spend part of their time on a platform that is no longer exclusively related to the overcome generational barriers. Of course, such relevance has not gone unnoticed by brands. Not in vain, a Business Insider study assures that it will match YouTube in advertising revenue in Tools such as Creator Marketplace, which allows alliances between content creators and brands, or the flexibility and creative possibilities of Ads Manager promise to bring online advertising into the a new dimension.